Come join us Thursday, April 12, 1-2:30 in Dana 134

Just eight years ago, The LEGO Group was running out of cash and near bankruptcy. Many of its innovation efforts were unprofitable or had failed outright. But today, LEGO’s revenues and profits are soaring in a declining toy market. Over the past three years, LEGO has grown sales by 25% per year, and profits at twice that rate.

What is the secret of LEGO’s dramatic turnaround? David studied The LEGO Group and discovered how its managers changed the ways they managed innovation. In this interactive lecture, Robertson will explain how LEGO turned itself around from a failing venture to the healthiest, most profitable and fastest-growing company in the toy industry.

David Robertson joined the faculty of the Wharton School at the University of Pennsylvania in 2011. He teaches Innovation and Product Development in Wharton’s undergraduate, MBA, and executive education programs. From 2002 through 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland’s prestigious Institute for Management Development (IMD).

This will be the best 90 minutes of your spring. Brought to you by KEEN

Seating is limited. Reserve your spot by contacting Steve Shooter at shooter@bucknell.edu. Put LegoMe in the subject line.  Open to students, faculty and staff.